Demo_
Example: an events business dashboard
This is the kind of management view we build from data a business already keeps in spreadsheets. Filter it and every figure updates.
Velora Fieldworks
Events and live experiences · Q1 2027
Fictional demo data. Velora Fieldworks is an invented company, not a NeuraflowIA client, and these figures are not client results.
Performance
Revenue$261,9008 events
Direct costs$204,300
Profit$57,6001 loss-making
Profit margin22%
Cash
Received$174,400
Outstanding$87,500
Overdue$55,500
Profit by event
Overdue invoices
Most overdue first.
- Latin Beats SummerDue 8 Mar $15,00023 days overdue
- Night Market Pop-upDue 15 Mar $4,50016 days overdue
- Fintech OffsiteDue 22 Mar $36,0009 days overdue
No overdue invoices for these filters.
| Event | Date | Revenue | Direct costs | Profit | Margin | Payment |
|---|---|---|---|---|---|---|
| Harbour Jazz NightSydney · Concert | 16 Jan | $48,500 | $36,200 | $12,300 | 25.4% | Paid |
| Latin Beats SummerSydney · Concert | 6 Feb | $62,400 | $51,800 | $10,600 | 17% | Overdue |
| Ceramics Weekend WorkshopNewcastle · Workshop | 13 Feb | $9,800 | $4,100 | $5,700 | 58.2% | Paid |
| Fintech OffsiteByron Bay · Corporate | 20 Feb | $36,000 | $23,500 | $12,500 | 34.7% | Overdue |
| Coastal Folk Tour · PerthPerth · Concert | 6 Mar | $27,500 | $30,900 | -$3,400 | -12.4% | Pending |
| Coffee Roasting MasterclassSydney · Workshop | 13 Mar | $7,200 | $2,600 | $4,600 | 63.9% | Paid |
| Agency Awards DinnerSydney · Corporate | 20 Mar | $52,000 | $39,800 | $12,200 | 23.5% | Pending |
| Night Market Pop-upMelbourne · Concert | 27 Mar | $18,500 | $15,400 | $3,100 | 16.8% | Overdue |
No events match these filters.
How each figure is calculated
- Revenue
- All income from the event: tickets, sponsorship and invoiced fees.
- Direct costs
- What it cost to run the event: venue, artists, suppliers and staff.
- Profit
- Revenue minus direct costs.
- Profit margin
- Profit as a percentage of revenue.
- Received
- Revenue already paid to the business.
- Outstanding
- Invoiced amounts not yet paid.
- Overdue
- Outstanding invoices past their due date.
Behind it_
How this would work for you
- 01
Your data stays in a spreadsheet or tool you already use.
- 02
The dashboard reads it and updates on its own.
- 03
Every figure has a written definition, so everyone reads it the same way.
Contact_
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